Innovation Guides
Get clarity on what innovation is and on how to innovate through a series of short videos.
What is innovation?
Clarifying the Confusion
Describing innovation is like the blind men describing the elephant. Some say innovation is like a hose, others like a trunk, others like a wall. Get clarity around what innovation actually is: a change that generates and captures value along any part of the value chain.
Connecting better dots
Innovation has a lot to do with getting more dots, better dots, and connecting the dots. Learn more about how surrounding yourself with diversity helps you be more innovative.
Distinguishing between incremental and breakthrough innovation
Both incremental and breakthrough innovation are important, but they are not the same thing. Get a clearer picture of what the difference is between them: incremental innovation is about doing better in what you already do, whereas breakthrough innovation is about changing the rules of the game.
Understanding Breakthrough Innovation
Everyone loves innovation breakthroughs, but few know what it actually means. Get clarity on what breakthrough innovation is: innovation that is anchored in trends, solves basic human needs, has a business model and is hard to copy.
Want to learn more?
Take the course “Getting Started with Innovation.” You will learn more about why innovation is important, how to innovate and how to execute innovation.
